Data
Leveraging AI to improve processes and develop new business opportunities
What’s new?
Horizons’ interview – Meet Philippe Burgelin
Dive into Carrefour’s digital transformation: interview with Philippe Burgelin, head of Digital Factory Carrefour Links.
Quijote: Harnessing windmills, harmonizing store shifts
Carrefour Spain’s new HR solution, Quijote, is reshaping resource planning to simplify workforce management and improve operations.
4-in-the-box: All in for digital transformation!
Discover the “4-in-the-box”, Carrefour’s tailored product operating model, supporting our digital transformation and journey becoming a DigitalRetail company.
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Gen AI at work: The story of Carrefour Marketing Studio
Carrefour Marketing Studio, developped with Google, pioneers generative AI for easy creation of dynamic campaigns across social networks.
Horizons’ interview – Meet Guillaume de Colonges
Dive into Carrefour’s digital transformation: interview with Guillaume de Colonges, Merchandise Group Executive Director at Carrefour
AI: how Einstein enhances online customer experience in Italy
Carrefour Italy is transforming its e-commerce platform by leveraging Salesforce Einstein’s data and AI capabilities to personalize the customer experience.
Lost sales opportunities detection – an ocean of improving possibilities
Lost sales opportunities, or LSO for short, are reflected in our customers’ shopping carts every single day as potential products to be bought. The approach of Carrefour Romania on this subject...
Carrefour Belgium: leading our move to cloud!
With 99,7% of its applications moved to Google’s Cloud Platform, Belgium is the absolute frontrunner within the Carrefour Group
Horizons’ interview : Meet Ancelin Lacroix
All you wanted to know about Carrefour’s digital transformation: exclusive interview with Ancelin Lacroix, operations director (product & tech) at Carrefour Links.
Optimizing bakery production & sales with AI
The Carrefour Google Lab is delivering a solution that will reduce shelf-out and shrinkage for bakery and beyond. Read about how they did it and the first results.
Machine Learning @Carrefour: tackling promotional product shortage
Discover why data-driven forecasting can be complex and how Carrefour manages to address this issue to avoid product shortage.
Personalizing in-store product selection
Thanks to the Carrefour-Google Lab, Carrefour France gives the opportunity to its convenience stores to get a personalized in-store product selection.
Leveraging Salesforce Einstein Analytics for data
Creating powerful, scalable and intuitive dashboards enabled Carrefour Italy to better analyze its data. A step further, for a deep data knowledge, is finding the hidden data correlation thanks to AI.