With ReyclaYa, Carrefour Spain allows its customers to know, in a simple way, how to sort at home and recycle the products they have purchased. The customers can do a good deed for the planet and they are also rewarded for it!
From this author
Read how Carrefour Taiwan and Carrefour France decided to communicate their Act for Food initiatives through video games!
As a test, Carrefour.fr is now displaying an environmental indicator enabling our customers to have a more conscious way of consuming. Read about how the Eco-score was implemented at Carrefour France!
Carrefour speaks out in Interface Magazine about its tech & data transformation and how talented teams worked on on it in order to evolve into a genuine customer-centric company. Data and tech have been playing a central role in this transformation: ...